Micromobility Industries first defined and now curates the future of urban transport that comes from small electric vehicles. Ride AI is now the focusing force of our industry as we explore how artificial intelligence will change the way we move. Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-Hosts of the show include Horace Dediu, Oliver Bruce and James Gross.
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63: Escalators, Elevators and Stairs, and the Job-to-be-done of micromobility
This week Horace joins Oliver to riff on a recent mental model for thinking about the job to be done of micromobility, involving escalators, elevators and stairs. It’s Horace at his best - conceptual, funny, insightful as always. Specifically we cover: - Which customers pick escalators vs elevators vs stairs, and what insight that might provide to the job to be done of micromobility. - The importance of ‘earning’ an experience - Why Horace thinks that customers who climb escalators are the best customers. - The importance of escalators in the architecture that they enabled. - How the impact of regulation will impact on vehicle design. - The importance of design and brand in solving the job to be done beyond simply A to B travel. - Horace’s travel tip for Terminal 5 at Heathrow.