21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: getting free publicity, website marketing, database marketing, increasing transactional value, referral programs, costly mistakes in marketing, etc. We’ll feature interviews with successful dog business owners, tutorials & call ins…. a great way for dog business owners all over the world to connect and learn what is working and what isn't, how to grow a business in tough times and how to stand out.
http://www.petliferadio.com/sixfigure.html
Six Figure Dog Business - Episode 83 Automation or Optimization
I LOVE automation. It makes my life easier in running my businesses.
In this episode, though, automation takes on a new light with pet business software expert, Shane Whelan.
Shane's take on automation is that it should be more of an OPTIMIZATION process where the human touch enters the sales cycle right when it needs to be there. We need to OPTIMIZE the process for following up with our prospects and how to take tasks off our plate while not losing the personal touch that is so important in the pet business. If you've been hoping to automate/optimize more of your business to make life easier and make more sales, this is a must-listen.
EPISODE NOTES: Automation or Optimization