Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

https://podcast.bigpodcast.com/

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episode 272: RED 272: The 70-Year-Old Podcaster w/ Zita Christian


A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it...

...until I started working with Pro Tools.

Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it.

But it's not for me. When it comes to podcasting, I prefer Audacity.

Still, it was a great opportunity, so I pressed on...

As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker.

When I was working on Pro Tools, I knew how she felt.

The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier it is to pay somebody to do what you don't feel like doing.

Zita is at a place in life when she could easily pay somebody to do the "hard work" of podcasting. Instead, she's made the decision to jump in and handle things herself. Beyond that, she brings a lot to the table as a host who can connect with people.

I sat down with her for a "mock interview" to show her how to use Squadcast, a software program used for remote recordings. But the conversation was so good and Zita has so much to share when it comes to creating quality podcasts, I kept asking her questions...and she kept answering them.

This episode is part of that conversation.

In This Episode:
  • Starting your first podcast at 70 years old
  • The "anti-guru" podcaster who introduced Zita to a podcasting legend
  • Why it's good to have solo-hosting skills, even if you do an interview-format podcast
  • Doing video when you need a haircut
  • The best reason I've ever heard to edit your own podcast
Links To Things We Talk About:
  • Ritual Recipes
  • School Of Podcasting

 

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 May 24, 2020  35m