An English-language podcast showcasing people who are making their mark in China. 一个轻松愉快的英语播客，展示了一群目前正在中国留下印记的人。
https://mosaicofchina.podbean.com
episode 5: The Bubbles Wizard (Jorge LUZIO, China Marketing for Sprite & Fanta at Coca-Cola)
Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China.
Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it.
Chapters
00:00 - Trailer & Intro
02:56 - Part 1
24:32 - Part 2
30:47 - Outro
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