On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
http://www.mastersofscale.com
60. Build. Measure. Learn, w/Eric Ries of The Lean Startup and the LTSE
Forget writing that business plan. Design an experiment instead. So many products and companies fail because the assumptions in their beautiful business plans were just wrong. So stop writing and start testing. No one knows this better than Eric Ries, author of The Lean Startup and founder of the Long-Term Stock Exchange. After his first product failed, he developed a new method of product design based on running small, fast experiments, measuring the results, and learning from them. It’s a system built on data, not assumptions, and it works with almost everything, from app development to airplane design. It starts with establishing your own measure of success — then experimenting, improving, and trying over and over again. The feedback loop never stops.
Learn more about the Long Term Stock Exchange: ltse.com
Learn more about The Lean Startup: leanstartup.co
Read Eric’s blog, Startup Lessons Learned: startuplessonslearned.com
Listen to Eric’s new podcast, Out of the Crisis, on Apple Podcasts: https://podcasts.apple.com/us/podcast/out-of-the-crisis/id1505392824
Read a transcript of this episode at https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.