The Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 25-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


#120 - Creating Clarity With Your Fans To Get Across What You Want

Meet Cheryl B. Engelhardt, who started out as a Marine Biologist working for the government, got bored with that, and went on to become a successful independent recording artist, topping numerous music charts including iTunes and Amazon. Cheryl talks with us regarding how to engage with your fans, creating clarity and communication, so you as the artist can incorporate your audience into your marketing team to help achieve the goals you set out for yourself. We also talk about her latest album "Luminary".

The New Yorker received a degree in Biology and in Music from Cornell University, studied orchestration at Juilliard, then began her tenure as a composer for films, ads, theater, and choirs, as well as a touring pop recording artist. Her successes as an independent musician made her a sought-after speaker on music business panels and podcasts. She’s spoken for thousands of people on live stages about productivity, communication, and online presence (ASCAP Expo, SXSW, DIY Musician).

Also on the show is guest host Kaytee Long who's with DIY Music PR in Los Angeles.

The Business Side of Music ™

© 2020 Beyond the Music

Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender 

Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella

Audio Engineer (one really cool guy): Jim Tennaboe

Director of Video & Continuity (the brains of the entire operation): Deborah Halle

Lighting Director (the inventor of video): Mark Pleasant

Marketing & Social Media: Kaitlin Fritts

All Around Problem Solver: Connie Ribas

Recorded at: The Coffee House and Underground Bunker in Franklin, TN (except during the COVID 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).

Mixed & Mastered at Music Dog Studios in Nashville, TN


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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.

For our disclaimer and all its details, please click on the applicable link on our website.

Music today is provided by Tom Hemby with his song "Sidewayz".



 2020-06-24  45m