Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.
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episode 153: The Power of “What If?” with Sean Castrina
Why do most business plans fail? And what’s missing from every other business book out there? In this episode, James and Dean welcome Sean Castrina, an expert on planning for success in business. Sean is a speaker, entrepreneur, and bestselling author who devotes his time to equipping entrepreneurs for success. Today he shares why the 25 questions featured in his latest book, World’s Greatest Business Plan, are guaranteed to work. You’ll hear some of the actual questions and learn the one reason every failed business didn’t make it.
“There is logic to starting a business, and you need to follow that.” – Sean Castrina
Outline of This Episode
- [11:13] Why other business books don’t work
- [15:34] The value of creating a plan
- [19:17] The 1 critical thing your business plan must achieve
- [22:24] Why competition is good for you
- [40:20] When Sean found a flaw in his own business plan
Test your business plan first
In his latest book, Sean lists 25 questions that need to be answered in order for your business plan to succeed. He’s structured it in such a way that if you can’t answer all the questions, you know your plan definitely won’t survive the market.
Competition is good
Everyone has competition, even if it’s indirect competition. Sean explains exactly why competition is good for your business plan.
What if? So how?
Every successful business started with the same question: “What if?” Sean walks you through the key to finding your “what if” and how to go from there to the “so how?” phase in which you make it a reality.
Resources & People Mentioned
- Sean’s website - https://seancastrina.com/
- Download your FREE copy of Sean’s book, World’s Greatest Business Plan - https://seancastrina.com/wgbp-freebook-lp/
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/
Connect With James and Dean
James P. Friel:
- CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
- Facebook Group (Hustle Detox): https://www.facebook.com/groups/hustledetox/
- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
- Site: www.jamespfriel.com
- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
Dean Holland:
- Blog: www.DeanHolland.com
- FB Page: https://www.facebook.com/DeanHollandHQ
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