Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.
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episode 155: Fishing Without Hooks with Brian Kurtz
With the marketing game becoming common, the way people do it starts to become saturated and repetitive. Not to mention, the internet’s rise to power has overshadowed some of the eternal truths to marketing with paid advertising and funnels. In this episode, James and Dean talk with the legendary Brian Kurtz as he dispels marketing myths and reveals the solid marketing principles that many forget to uphold. With so many more tools at your disposal, you have all the opportunity in front of you. It’s up to you to take it!
“You can't think about ‘marketing is evil’. You’ve got to think about it as a way to present your product or service to an audience that is going to be receptive to it.” – Brian Kurtz
Outline of This Episode
- Something more than “Wham, Bam, Thank You Ma’am!”
- What does “playing your bogey” mean? Remember the eternal truths!
- Email is a killer app! It’s not dead yet.
- Fishing without bait – make the people come to you.
- The advertising opportunities are infinite! Use online and offline methods.
Play Your Bogey
Whether it’s creating a book or other marketing strategies, don’t be afraid to lose money to get more in the long run! Because you don’t know which of your investments will end up winning, see where you can spend without losing too much money.
Email is a Killer App!
You have to remember that email doesn’t work the same way as direct mail does. But emails are still an effective medium. Treat your list like family. Create free content, sell educational material (occasionally), or do a weekly blog! That’s fishing without bait.
The Relationship Between Online and Offline Marketing
If you drive on all the roads, you’ll be seen everywhere! If you have an excellent presence on Facebook or Instagram, you might want to expand into other areas like direct mail. Find the VIP’s from the people who buy from you and offer them a new product!
Resources & People Mentioned
- Check out Brian’s book: Overdeliver: https://overdeliverbook.com/
- Get Brian’s free resources here: https://www.thelegendsbook.com/
- Brian’s Website: https://www.briankurtz.net/
- Titan’s Marketing: https://www.briankurtz.net/xl/
- Brian’s Facebook: https://web.facebook.com/brian.kurtz.121
- Brian’s Facebook Page: https://web.facebook.com/briankurtzofficial/
- Brian’s LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/
Connect with James and Dean
James P. Friel:
- CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
- Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/
- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
- Site: www.jamespfriel.com
- Interested in being a guest on thea show? - https://justthetipsshow.com/apply-as-guest/
Dean Holland:
- Blog: www.DeanHolland.com
- FB Page: https://www.facebook.com/DeanHollandHQ
- Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/
JTT Facebook Page - https://www.facebook.com/justthetipsshow/