Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 122: Why You Need a Content Master Plan | Ep. 122
Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator.
Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random.
We’ll be discussing how a “masterplan” can help you to come up with new ideas that fit into your story every time.
Highlights from the episode:
- What is a content masterplan
- The three steps of a masterplan are: 1) creating connective tissue, 2) building a content map, and 3) setting up binge triggers
- Why and how to categorize and organize your content
- Top tactics for building attention with content
- How to use calls-to-action effectively
Quotes:
“What is that common thread that’s going to connect one piece of content to the next so that they are organized and they make sense as one body of work?”
“Attention is the name of the game”
“As you build show-by-show, where are the shows going, are they leading somewhere?”
“You need to have a content map. You need to know where it’s going and where it’s leading.”
★ RECOMMENDED EPISODES FOR YOU ★
• What is Content Marketing Strategy - Ep. 121
• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
• Personal Branding Masterclass with Chris Ducker - Ep. 112
• Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
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