Podcast Pontifications

THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER. Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyChartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy

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episode 3: Restructuring Your Podcast To Be Advertising-Friendly


My thinking on advertising in the podcasting space is shifting. In the last few days, I’ve landed two ad deals for two clients, and one other client somehow found six different advertisers. Which means we need a strategy do deal with this windfall. So do you, probably.

Your relationship with your advertisers or sponsors is fleeting. Your relationship with your audience is not. And remember: it’s your audience the advertisers want to reach. Jeopardize the relationship with your audience at your own peril. 

One natural place to run ads is during the natural breaks within your episode. Most shows are constructed in segments, and each segment, even on short programs like this one, could accommodate an ad.

But only if it were planned. Without planning, ad drops can sound clunky and weird. And we don’t want our episodes to sound clunky or weird, do we? To avoid that, we probably need to change how we structure the various segments of our show so that our listeners aren’t wondering what the hell just happened. 

To make the least clunky and weird episode as possible, you need to plan it out before you plop down behind the mic or crack open your DAW. Get a whiteboard, a collaborative online document, or a piece of paper out and figure out where ads not only make sense, but where they can fit nicely. No, you don’t have to script out your entire show if you don’t want to. But you should script out the entire structure of an episode if you want to be strategic.

Also: make sure your episode doesn’t sound clunky and weird when no ad or sponsor message runs. Don’t bake in “We’ll be right back after a word from our sponsors.” into your episode content to mark where you plan ads to run. Likewise, don’t bake in “And we’re back!” when you resume regular episode content. That’s an old broadcast ripoff that we really don't need in podcasting. 

If you're having difficulty conceptualizing how you would do this for the episodes of your podcast, I understand. So move it from concept to practice, and start “running ads” for some cause or organization that you feel is worthy of mentioning on your program. I'm recording this in late 2020, and there are a great number of worthy causes struggling to get their message out. Pick one with the values, ideals, and ambitions you can get behind… and get behind it! Not only is it a Good Thing, it’s good practice for you for when advertisers come knocking at your door.

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Read the full article and share with a friend: https://podcastpontifications.com/episode/restructuring-your-podcast-to-be-advertising-friendly

Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help you reach your business objectives with podcasting.

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy


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 July 8, 2020  13m