My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
260: Ecommerce SEO in 2020: What Actually Moves The Needle
With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO consultant and expert Dan Shure. Dan’s been working in SEO for more than 12 years, and he joins us to talk about what’s changed over time when it comes to SEO strategy, the two different types of core content to focus on, what’s working in ecommerce SEO in 2020 and the tools you should be using to be successful. This episode has some great actionable tips you can start using today, and I hope you enjoy!
Links and Resources:
- Evolving SEO
- Experts On The Wire Podcast
- Evolving SEO on Youtube
- Evolving SEO Interview with PR Expert Dmitry Dragilev
- Dan's Seven Beliefs About SEO
- @Dan_Shure on Twitter
- @EvolvingDan on Linkedin
- Strengths Finder
- Google’s Guidelines on SEO
- Google’s Developer guidelines
- Brian Dean’s Skyscraper Technique
- Backlinko.com
- JournoRequest
- HARO
- Dan’s SEO Toolkit
- Keyword Keg
- Keywordtool.io
- Screaming Frog SEO spider
- SEM Rush
- Keywords Everywhere plugin
- SEO Minion
- Ask.com
- Google Natural Language
- 5 Ways To Use Google's Natural Language Tool for SEO (Dan's YouTube Walkthrough)
- Tf-idf
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes