The Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 45-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


Don’t Make Your Live Show the Last Thing On Your List

Even during this period of isolation, and with no venues open for you to perform, its still a great time to work on your live performance, because if you don’t have a live show worth watching, no one will pay attention, especially if you're only platform is on Facebook Live. Don’t make your live show the last thing on your list of things to accomplish in your career.

On this episode, we have back in the studio Larry Butler. Larry has devoted his entire life to the live performance side of the music business. He played keyboards and guitar in bar bands during high school and college in Ohio, which evolved into club and concert promoting, and then tour manager for such artists as Randy Newman, Ry Cooder and Isaac Hayes. Those efforts led to 20+ years at Warner Bros. Records as VP Artist Relations. Although the focus at WBR was to utilize touring to sell records, he also coached many young artists in performance, staging and media relations.

During this episode, we discuss:

When doing a Facebook Live Performance, remember your job is to entertain, and your performance is key to attracting and keeping your viewers. Make your boring live performance entertaining. Your iphone is a conduit to a visual medium.

Choreograph your show.

Have a Banner Promoting Yourself.

Determining how long your performance on Facebook Live be.

Using body language to convey your emotions during a song.

Using proper microphone etiquette.

How you entertain your audience is timeless.

Larry heads up Did It Music ( in Nashville Tennessee. His focus these days is teaching young singer/songwriter/performers in the art of becoming experienced artist/writer/entertainers. His most recent book is The Singer/Songwriter Rule Book: 101 Ways To Help You Improve Your Chances Of Success, which is available at Amazon in digital and print.

Books and websites mentioned on the show:

"The Black Swan" (The Impact of the Highly Improbable) - by Nassim Nicholas Taleb

"All You Need To Know About The Music Business (10th edition)" - by Donald Passman

"The Plain And Simple Guide To Music Publishing (4th edition)" - by Randall Wixen

"A New Earth" - by Eckhart Tolle

"The War of Art" - by Stephen Pressfield

"Tunesmith" - by Jimmy Webb

ASCAP Daily Brief by Dean Kay   Billboard country update by Tom Roland   The Lefsetz Letter by Bob Lefsetz    The Business Side of Music ™

© 2020 Beyond the Music

Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender 

Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella

Audio Engineer (one really cool guy): Jim Tennaboe

Director of Video & Continuity (the brains of the entire operation): Deborah Halle

Lighting Director (the inventor of video): Mark Pleasant

Editor (the “ums’ and “aahs’ removal guy and who makes us sound good): Mark Sabella

Marketing & Social Media: Kaitlin Fritts

All Around Problem Solver: Connie Ribas

Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).

Mixed & Mastered at: Music Dog Studios in Nashville, TN


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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.

For our disclaimer and all its details, please click on the applicable link on our website.

The music provided for this episode is from:

Artist: Phil Keaggy

Single: "Germs On The Run"

Composer: Phil Keaggy


 2020-07-16  50m