Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
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episode 71: Getting your brand story right... finally!
Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story is damn hard. What's worse, there are no easy step-by-step processes or manuals that enable you to generate a decent brand story.
Well, actually, I found one.
Park Howell is a brand strategist who specializes in dissecting, analyzing, and generating great brand stories. His podcast, The Business of Story, is one of the top business podcasts in North America. And he's just written a killer book called Brand Bewitchery, which tweaks the classic Hero's Journey to fit the business paradigm. It works!
In this podcast, Park and I dig into Brand Bewitchery, and why it works for business. We also cover a wide swath of topics - hey, we've known each other for years, and this was a wonderful time to catch up on tall tales and adventures.
Liked this podcast? Here are a few more you'll enjoy
- Bootstrap marketing and the beautiful idea
- In disruptive times, you need outsider marketing
Building your own brand? Start with my book BrandDIY, and my BrandDIY facebook group.
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