The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 10: From Accidental SEO Pro to Director Demand Generation

For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.

In this episode, Gaetano explains how he studied marketing, but left college feeling lost, not knowing what to do. A passionate musician, he entered the music industry and with his writing accidentally taught himself SEO. From there, he got his first job in marketing, eventually making his way to Nextiva. We also discuss demand generation and its best practices.

In my next episode, Gaetano and I continue the conversation, discussing remote working - he's based in Florida - and the skills and talents he looks for when hiring content writers.

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You can find Gaetano DiNardi on LinkedIn and Twitter.

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 2019-12-12  45m