We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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Alice Major - Why Poetry Makes You a Better Copywriter
Alice Major is an award-winning poet and essayist in Edmonton, Canada.
In this episode she explores how reading poetry can make you a better writer, whether you’re a copywriter, content writer, essayist, or journalist. Alice has published eleven collections of poetry, two novels for young adults, and a collection of essays about poetry and science.
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Alice grew up in Dumbarton, near Glasgow, Scotland. Her family came to Canada when she was eight, and she grew up in Toronto before coming west to work as a reporter on The Williams Lake Tribune in British Columbia.
Alice is an active supporter of the arts and writing community: First poet laureate for the City of Edmonton (2005-7); Past president of the League of Canadian Poets; Past president of the Writers Guild of Alberta; Past chair of the Edmonton Arts Council; and Founder, Edmonton Poetry Festival.
Find Alice Major online
Alicemajor.com and LinkedIn
Links mentioned in the show
Poem-A-Day
League of Canadian Poets
Poetry Daily
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