The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 14: Managing Your Reputation - Your Most Important Asset

Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.

Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundamentals of reputation management. She explains how individuals and brands can manage their reputations and how to communicate a good reputation to all who matter.

Fiona also explores the importance of being proactive with reputation management, the need to understand how others see us, developing self-awareness, and reputation management and mental health.

You can find Fiona at and LinkedIn.

Like this episode and want to give feedback or discuss it with the host? Join our exclusive community at

Support the show (


 2020-01-09  40m