The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...


episode 15: How to Become An Influential Communicator

In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.

In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up: A Reputation Toolkit For Life focuses on how essential it is to be trustworthy, and to behave in an authentic way so that people draw positive conclusions about you and your reputation. Today, it doesn't work if you say you're good at this or can do that. People want to draw their own conclusions and they do this by watching your behaviour.

Stand Out and Step Up also emphasizes that a large part of authenticity grows from discovering your authentic self instead of following someone else’s path, which may not align with your values. For young people, some of this can be learned, but a lot can come from being mentored and watching others. A big part of authenticity is self-responsibility owning your behaviour.

By understanding these essentials and setting them in place, individuals are positioned to use their influence to be successful in their careers and in life. 

You can find Fiona's book at

Connect with Fiona on LinkedIn and go to her website

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 2020-01-16  40m