We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
Communicating Climate Reality to Employees
Sharing the climate change message with employees
James Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation.
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James moved into the climate reality field after being in rehab in 2017. That was a difficult time in James' life, but he realized he was being given a second change and, while in rehab, he discovered his love for nature and became determined to work in sustainability.
If your organization wants to implement a sustainability program or refocus an existing program, this podcast will give you lots of information and resources about where to start. And for marketers and communications, James provides suggestions for strategies and winning employee buy-in. He also sounds a note of caution regarding people with lower incomes. He also discusses actions that really make a change and those that don't.
[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]
Offer: Free membership in (b) sustainable
James is offering listeners free membership to his climate reality project (b) sustainable. This lifetime membership includes: Become part of a network; Free (b) sustainable events; Globally recognized qualification; Use of (b) sustainable logo; Weekly updates and access to exclusive (b) sustainable information; 50% discount to the (b) sustainable conference. Go here to apply for your free membership: https://www.bsustainable.org/membership-account/membership-checkout/?level=5
In this podcast episode:
02:20 - James Murphy on transitioning his business from employee engagement to becoming a climate reality leader
04:05 - Studying with Al Gore
05:09 - Using storytelling to deliver the climate reality message
05:35 - How James' deeply personal experience of going into rehab led him to realize he'd been given a second change; he developed a love of nature and decided to refocus his business on climate reality and sustainability
07:45 - How to deliver a message that some people don't believe or can be viewed as controversial
09:40 - Using simple, easy-to-implement examples to deliver the sustainability message
09:58 - How to handle a disinterested or uncaring audience
12:00 - Start-ups with a vibrant, young culture and generally more receptive to climate reality and sustainability messages
12:30 - More established organizations may require a slower start, with smaller steps forward as ideas
15:35 - James' first points of contact in an organization ahead of delivering a message
16:05 - Tools, strategies, and tools
17:30 - Project Drawdown: the science behind climate change and transitioning being carbon neutral by 2050. Drawdown refer
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