We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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How to Maintain Focus in Client Meetings
Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:
- How to prepare for client meetings, including research
- Thinking ahead about what information you want from the meeting
- What kinds of questions to ask during meetings
- Pinpointing a client's needs
- How to rescue a meeting if it goes off-track or if the client appears to be unhappy with a presentation or update.
[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]
Linda is also managing partner of Ruckus Digital, an Integrated content marketing agency in Toronto, Canada. Ruckus specializes in design, content development, influencer marketing, and social media buying.
Linda is a long-time board member of IABC and in 2018 was awarded the prestigious Master Communicator award.
Resources:
Linda Andross on Linkedin
APEX PR
Ruckus Digital
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