We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
Tackling Some of The Big Issues In Public Relations
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today.
We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR).
Sarah explores the perceptions management teams have of PR professionals, PR becoming part of the strategy development process, pay inequality, the impact of Brexit on the UK and beyond, and more.
Future proofing PR
Sarah also discusses her creation called #FuturePRoof. It began as a book and is now four books and a living, breathing community looking at all the issues facing public relations practitioners. It also has a with a view to the horizon and shares regular thought pieces through the #FuturePRoof blog, Facebook group, and Twitter feed.
Its purpose is to underline PR’s role as a management discipline and motivate practitioners to secure the skillset they need to deliver at boardroom level. #FuturePRoof looks at the threats and opportunities for public relations so we are well placed to capitalize.
Show notes
Sarah Waddington at astute.work, on LinkedIn and Twitter.
#FuturePRoof
Global PR Alliance
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