We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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How Creatives Can Be Focused and Motivated During Covid-19
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales.
Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more.
Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking or behaving.
She notes that instead of hanging back and asking themselves if they should be contacting clients, her clients should be reaching out to find out what their clients need. Most of them are communicators, and communication skills are important at the moment, Helen notes.
She encourages freelancers to do a skills audit and find out what neglected skills they have and how they can use them during this crisis.
Other clients are asking if they should be charging for their work right now. And of course if freelancers have to support themselves or their families then yes, they should be charging for work.
Meanwhile, a lot of freelance creatives have fallen into the trap of comparing themselves to others - which is never good in any kind of situation. Helen encourages people to let go of this and tune into themselves rather than looking at or following others. Instead, identify one or two people who inspire us, and simply look at what they do and be inspired.
In summary, Helen's for key pieces of advice for creatives are:
1. Tune in and listen to yourself
2. Do a skills audit and identify forgotten skills
3. Reach out to your clients and ask what they need
4. Don't compare yourself to others
You can find Helen Campbell at https://www.coachingbyhelen.com and on LinkedIn.
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