The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

http://www.EcommerceInfluence.com

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262: Behind the Potter’s Wheel: How East Fork Successfully Grew an Unconventional Business


Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat.  

Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses. 

Tune in to learn how East Fork created a memorable marketing engine with a self-described “laughable” budget, what they’ve found to be one of the most critical business functions that’s often ignored, and how they’ve kept their store running through the challenges of COVID-19. 

Episode Highlights
  • 4:44 How the 2008 economic recession introduced Connie to the world of craft pottery
  • 7:00 Reinventing pottery to reach the modern household
  • 11:16 Connie’s organic approach to content marketing and building a holistic brand
  • 13:35 The challenge of being the voice of the brand for a fast-growing business
  • 16:41 What East Fork leadership spends 90% of their time on to ensure successful growth
  • 19:23 Moving from WordPress to Shopify and the effect it had on demand
  • 21:27 How East Fork is managing production and customer expectations in a COVID-19 world
  • 23:36 Analyzing profitability and venture capital funding for a capital intensive business 
  • 26:21 How East Fork’s leadership style has evolved during COVID-19
  • 27:59 The many hats Connie wears as a cofounder
  • 30:30 Connie’s process for creating honest and authentic brand collaborations
  • 33:05 How to stop following the herd and create space for radical thinking


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 2020-07-28  36m