The Mentor with Mark Bouris

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.


episode 219: Lara Vandenberg: Publicist

My guest this week is changing the game for the PR and Marketing industry. Lara Vandenberg founded her business Publicist while working in New York, where she saw an industry that needed a big shake-up. The traditional way of hiring talented PR professionals through word of mouth and recruiters was becoming outdated and ineffective. So at just 28 years old, Lara took on a challenge to automate the industry and founded Publicist, an online marketplace connecting brands with the most experienced freelancers in PR and marketing. I ask Lara how Publicist is transforming the traditional PR model to provide flexible and scalable support for brands, while rewarding talent entering the freelance market in a time of layoffs. 


 2020-08-10  57m