My guest this week is changing the game for the PR and Marketing industry. Lara Vandenberg founded her business Publicist while working in New York, where she saw an industry that needed a big shake-up. The traditional way of hiring talented PR professionals through word of mouth and recruiters was becoming outdated and ineffective. So at just 28 years old, Lara took on a challenge to automate the industry and founded Publicist, an online marketplace connecting brands with the most experienced freelancers in PR and marketing. I ask Lara how Publicist is transforming the traditional PR model to provide flexible and scalable support for brands, while rewarding talent entering the freelance market in a time of layoffs.