Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast
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episode 60: Google Ads and donations with Steven Aguiar
Steven Aguiar is the founder of Good Goes Further, which "empowers nonprofit leaders to understand, embrace, and wield their digital marketing powers for good."
Steven joins host Steve Boland to talk about using Google Ads to drive donations to charities. The Google Ads program donates search advertising to clients (learn more in our podcast on Google Ads) but once in the system it takes strategy and testing to direct search traffic into financial support for a mission. Steven talks about using pixels to re-market to past visitors, keeping up on the quality of search click throughs, augmenting donated search ads with paid tools, and much more!