We teach product-based business owners who don't know how to market themselves how to get consistent traffic & sales online.
https://fashionbrainacademy.com/
Manufacturing Secrets with Lana Hogue
Today's episode is a departure from our usual marketing & sales topics. We're diving into a topic I spent 14 years obsessing over when I owned my clothing line and boutique - apparel manufacturing.
My guest is apparel product development and manufacturing expert. Lana Hogue. I've known Lana for years and I trust her advice completely about all things manufacturing. She's the real thing.
Lana has worked in manufacturing for over 40 years and has extensive experience in sourcing, development, production, systems, and operations both in the U.S. and off-shore including Asia, Latin America, and the Caribbean Basin.
She speaks Cantonese and Spanish #badass.
What we talk about (see Lana's full notes on the blog):
- What is a tech pack and do I need one?
- Which apparel products are best to be made overseas and what are appropriate for US production
- The 3 things you need to prioritize in production
- What it it was like to work at a company and see it grow - DOUBLE in size every year for 5 years
- Why you need to build a following BEFORE you even have your product ready
Have a listen:
https://janehamill.com/lana/