The Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 45-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


#128 - Getting Your Music onto Spotify… and Actually Making a Difference

On this episode, we chat with Michael Sloane who is the CEO of Streaming Promotions, strategic platform promotions company that specializes in Spotify playlisting. Started about 5 ½ years ago, Streaming Promotions ( works with the independent artist or label that typically won't be getting editorial support from Spotify or its staff, which is usually reserved for major label and acts. With 40,000 songs added to the Spotify platform daily (based on Tunecore stats), the noise to success ratio can get a bit blurry. Streaming Promotions goal is to grow the audience and fan base for their client, increasing numbers and streams in the process without using Bots, or "Pay to Play" in order to achieve the goal of the artist.

Streaming Promotions can be found at

The Business Side of Music ™

© 2020 Beyond the Music

Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender 

Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella

Audio Engineer (one really cool guy): Jim Tennaboe

Director of Video & Continuity (the brains of the entire operation): Deborah Halle

Lighting Director (the inventor of video): Mark Pleasant

Editor (the “ums’ and “aahs’ removal guy who makes us sound good): Mark Sabella

Marketing & Social Media: Kaitlin Fritts

All Around Problem Solver: Connie Ribas

Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).

Mixed & Mastered at: Music Dog Studios in Nashville, TN

Production Sound Design: Keith Stark

Voice Over & Promo: Lisa Fuson


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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.

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The music provided for this episode is from:

Artist: Blues Counsel

Single: Red Motorcycle

Album: Muscle Shoals Sessions (2013)

Composer: Rick Cua & Bob Halligan, Jr.



 2020-08-24  36m