Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.
https://www.wondery.com/shows/business-wars/?utm_source=rss
episode 4: FedEx vs UPS | When in Rome...
UPS decides it’s time to expand its market outside North America and makes a big push into Western Europe. But it’s harder than expected to integrate its corporate culture with European norms.
FedEx CEO Fred Smith eschews European expansion and goes all-in on a risky new service called ZapMail, much to his executive team’s dismay.
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