We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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How to Leverage Influence As Part of Your Marketing
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals.
In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with their Twitter following of thousands, or receiving a LinkedIn recommendation from someone with a greater profile than yours, are both forms of influencer marketing; in effect, you're using someone's influence to lift your profile.
Neal Schaffer explores the depth and breadth of influencer marketing in his new book, The Age of Influence. Neal is a social media marketer, corporate trainer, educator, keynote speaker, and author of three other books.
The Communicate Influence Podcast show connected with Neal last week to discuss his impressive new book.
This is a meaty episode, running for 52 minutes. But not a word is wasted! Neal discusses so much of value in this episode, including:
- The role of social media in influencer marketing
- The power of word of mouth
- Employees as influencers
- Email marketing
- Influencer marketing and SEO
- Why influencer marketing works
Connect with Neal at nealschaffer.com or on LinkedIn.
Support the show (https://www.buymeacoffee.com/communicateinfluence)