Marketing Today with Alan Hart

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

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episode 20: 20: How Fast Growth B2B Firms Can Use Marketing to Drive Results


Roll Cast Advisors' Drew Miller believes marketing is all about relationships

Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that's really important to the customer.

“You always want to know your customer, says Drew. “You want to speak in ways and at places that really matter to them. And increasingly do it in a way that it's a two-way street. The days of one-way conversations are long behind us.”

Miller founded Roll Cast Advisors, a marketing and strategy consultancy, a little over a year ago after a 15-year stint in various marketing positions at Dell. Roll Cast Advisors seeks to help high-growth B2B companies create marketing strategies that achieve activation and deliver results.

Highlights from this week's “Marketing Today” podcast include:

How does a fast-growth B2B company determine whether they're ready for marketing? (1:30)

Putting money into marketing without increasing your sales force to achieve smart activation and lift. (5:35)

Deciding where to invest in marketing. (6:20)

What lessons can small companies learn from big companies? (11:02) 

The importance of B2B companies understanding what brand is and that it really does matter. (15:18)

How relationships between brands and customers can thrive. Hint: Information is key. (20:37)

Marketers should try to look at things through their customers' eyes. (22:37)

And, finally, what does it mean to keep Austin weird? (25:25)

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.


Hosted on Acast. See acast.com/privacy for more information.


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 November 9, 2016  27m