Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 4: 4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer
Tips, advice, and insights from the industry's top, award-winning marketers. Tom Bick at Oscar Mayer talks to Alan Hart about what made the brand's Say It With Bacon campaign such a success, as well as Oscar's approach to working with partners, long-term brand effectiveness, and how clients "get what they deserve".
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.