Reggae Lover

An in-depth conversation with Steve "Urchin" Wilson, a part of Sean Paul's management for the past 18 + years.

We discussed how Steve has been pushing the culture in nightlife and through his work in the recording industry. He shares how he got started in the business, and his thoughts on Jamaica getting more hardcore about honoring reggae icons. We touched on strategies for harnessing the economic potential of reggae, the Sean Paul success formula, and much more.

Steve "Urchin" Wilson Bio

After getting his start at Bob Marley's legendary Tuff Gong record label as a marketing exec, Steve spent 10 years cross-training in every imaginable area in the entertainment industry including a stint as studio manager for the GeeJam Studios where he oversaw studio sessions for The Roots, Common, The Gorillaz, No Doubt & The Jungle Brothers amongst others.

In 2001 this Jamaican trailblazer signed on to help pilot the dizzying career of multi-platinum Grammy winner Sean Paul.

He spent the last 15 years traveling to over 100 countries and presiding over logistics, booking, touring, promotion & recording for the Dancehall superstar.

While honing his role as a reggae ambassador Wilson simultaneously plotted to bring EDM & house music to his Homebase of Kingston via his Brand New Machine party series that saw super DJs like Diplo, Bob Sinclar, CongoRock & Toddla T spin in Jamaica for the first time. He has gone on to export the BNM party concept to Montego Bay, Cayman, London & New York City.

Steve is also partners in FSOR Music (Future Sound Of Reggae) a boutique label that has featured releases from Mink Jo, Transdub Massiv, Naomi Cowan, Jesse Royal & Craigy T amongst others.

Most recently he was one of the local partners of the initial staging of the critically acclaimed Tmrwtday Culture Festival in Negril, Jamaica.

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