PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 6: What to Do About Data with Identity Praxis’s Michael Becker
In This Episode… In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you! Time Stamps ● [01:05] Q1: Are you a coffee or tea drinker? ● [01:10] Q2: What is your favorite (coffee or tea)? ● [01:22] Q3: Can you tell us a little about data science? ● [02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities? ● [03:40] Q5: Are there any tips of tricks to understanding data and getting the great insights from it? ● [05:00] Q6: Could the data help a PR Pros steer them in creating great content? ● [06:55] Q7: What do you think the future of data science looks like in the next 5 years? ● [09:31] Q8: What tools do PR Pros need to decipher the data? ● [11:22] Q9: What companies are using the data well? ● [12:24] Q10: How can PR Pros can be ethical about data collection? ● [14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely? ● [17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data? ● [20:55] Q13: Do you think the speed of data collection speed up with 5G? ● [21:37] Q14: Do for people interested in the data science field? ● [23:00] Q15: Final Thoughts ● [29:40] Word of the Day ● Learn more about Identity Praxis ● Michael Becker was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
Download Options
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.