PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 11: Personalizing Your Message with David Span
In This Episode… This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging! Time Stamps ● [01:05] Q1: Coffee or Tea Drinker? ● [01:43] Q2: What made you work as a PR Practitioner in the tech industry? ● [04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner? ● [05:44] Q4: You’re always selling the idea to a person? ● [05:56] Q5: What excites about PR/digital marketing in 2020? ● [06:50] Q6: Where do you think SEM and ecommerce is going in 2020? ● [08:00] Q7: More personalized messaging? ● [08:15] Q8: Can you explain what alefedge is all about? ● [10:55] Q9: Any new marketing/PR strategies you are trying to reach people? ● [12:46] Q10: What content have you seen that works best for the audiences you are trying to reach? ● [13:45] Q11: Does social media fit within your marketing/PR strategy? ● [15:07] Q12: Are you utilizing videos and live streaming on LinkedIn ● [15:53] Q13: Are you using or testing any new content? ● [17:20] Q14: How does your technology protect user data? ● [19:52] Q15: What advice do you have for people that want to work in the PR tech industry? ● [20:50] Q16: Final Thoughts ● Learn more about alefedge. ● David Span was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.