PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 5: Once Upon a Brand Story with Jason Moriber Part Two
In This Episode… Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more! Time Stamps ● [03:36] Q1: How do you know how long to pause a story? What’s the time frame? ● [05:20] Q2: Why there is no more stories about avocado toast. ● [06:04] Q3: Do you think AI will help create stories for brands? ● [08:33] Q4: What exercises can be done to become better storytellers? ● [10:55] Q5: What brands are doing really well in the storytelling department? ● [14:47] Q6: Do you think VR and AR will help stories become more immersive? ● Jason Moriber was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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