PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 14: How to Capitalize on Hot Stories with Ed Finegold Part 1
In This Episode… Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy! Time Stamps ● [00:53] Q1: Coffee or Tea Drinker ● [01:01] Q2: Do you have a favorite coffee brand? ● [01:21] Q3: Explain to our listeners the unexpected hot story you had? ● [06:03] Q4: What did you guys do to keep that momentum going? ● [08:06] Q5: What are some of the steps you took to prepare for the hot story? ● [10:20] Q6: Should we look at marketing messaging as books with chapters? ● [12:31] Q7: Personalizing a story is important? ● [14:05] Q8: What can derail momentum? ● [17:48] Q9: How do you continue this hot or viral story? ● [21:54] Q10: Are any templates for implementing plans for hot stories? ● Ed Finegold was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.