PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 16: Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod


In This Episode…

This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

 

Time Stamps

●      [01:09] Are you a coffee or tea drinker?                  

●      [02:05] Why did you decide to run for office?                      

●      [06:51] Can you give us a brief over about your responsibilities?                

●      [08:38] What is the process of writing a crisis plan? 

●      [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?

●      [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?

●      [13:32] Do you write your press releases before a crisis?

●      [14:41] Do you use different mediums to get the message out for different generations?

●      [16:23] Do you factor in the different social media templates for the crisis plan?

●      [18:50] Do you use different spokespersons or influencers to reach different generations?

●      [21:38] How has live streaming playing a part in the overall crisis strategy?

●      [23:42] Do you think businesses should be using LinkedIn live more?

●      [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?

●      [33:19] Do you think podcasting will be the new “fireside chats?”

●      [34:50] What other forms of digital communication have you found effective getting your message across?

●      [37:19] How do you combat misinformation?

●      [40:22] How do you handle criticism, and how do you go about implementing those changes?

●      [42:14] Do you have advice for other elected officials on creating a crisis plan?

●      [43:51] Final thoughts?


People and Companies, We Mentioned in the Show

●      Learn more about PR & Politics

●      Chad Mcleod was our guest today.


Episode Length: 45:08

Thanks so much for tuning in. Join us again next week for another episode!


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 May 6, 2020  45m