PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 23: Discussing How the PR Field is Changing with Ron Culp
In This Episode… This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes ● [01:05] Are you a coffee or tea drinker? ● [02:56] How hard was it to make a transition from reporter to a PR pro? ● [04:40] What was the secret behind your most successful campaign? ● [07:07] Having a limited budget did that help train yourself to work with what you have? ● [08:24] How have universities kept up with the PR industry? ● [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros? ● [10:40] Could using online learning be a tool to help students use live streaming professionally? ● [14:37] What are some mistakes leaders make when creating the messaging strategy? ● [18:28] What are some of the most important metrics that senior management should care about? ● [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers? ● [20:36] Has recent events changed the way PR pros message to their customers? ● [23:21] Could there be a bigger push for employee influencers? ● [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros? ● [27:41] Is there a bigger need for crisis comm because of the recent events? ● [29:03] What changes do you want to see in the PR industry? ● [30:33] What advice do you have for students wanting to get into the PR field? ● [31:31] Final thoughts? ● Ron Culp was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.