PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 32: The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan
In This Episode… We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes ● [00:43] Are you a coffee or tea drinker? ● [02:08] What does the journalism industry look like in 2020? ● [03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists? ● [06:36] Has independent journalists also helped with the shrinking of the newsroom? ● [08:00] What are some of the best practices for media outreach? ● [11:06] What’s the best way of emailing journalists? ● [12:20] Is it good practice to read journalist stories? ● [13:13] Should you use email templates? ● [14:22] What are some good tips for pitching to the media? ● [15:24] Do you recommend tools on monitoring the media hits? ● [16:14] How do you maximize the media exposure once you get the media hit? ● [17:19] What are some extra steps to make the media hits count? ● [19:17] How do you further cultivate that media relationship? ● [21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers? ● [22:33] How has it affect PR pros finding the small or more niche media outlets? ● [24:12] Should PR pros become journalists? ● [26:08] Do you think PR pros will be creating their newsrooms? ● [27:42] What would be your dream client? ● [28:54] Final thoughts ● Anne Milo Shanahan was our guest today. Learn more about Global Results Communications. Thanks so much for tuning in. Join us again next week for another episode! ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.