PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 34: Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush
In This Episode… We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes ● [00:39] Are you a coffee or tea drinker? ● [01:13] How has big data changed PR and marketing? ● [03:58] Has there been better data for PR and marketing pros to using? ● [05:47] Big data has become more complex since 2019? ● [07:18] Has the pandemic made PR pros better at understanding big data? ● [10:56] Has machine learning or AI helped with deciphering big data? ● [13:25] Should new and veteran PR pros learn skills to better understand big data? ● [14:42] PR pros should have a vision and niche themselves to understand big data? ● [15:26] Making a compelling story about the data will help get the message across to bosses? ● [16:09] How can PR pros craft a story or message to get customers going to the physical location? ● [18:24] Is it also using Google My Business as well? ● [20:03] Could new shopping trends as curbside pickup integrate with big data? ● [20:56] Where is big data going to lead PR and marketing in the future? ● [22:39] Will big data play a bigger role in helping PR pros craft better messages? ● [23:48] If you could create any tools for PR pros to understand big data better, how would you build it? ● Casey Bush was our guest today. Learn more about Global Results Communications. Thanks so much for tuning in. Join us again next week for another episode! ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.