The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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270: $100MM in Less than Two Years: How Perfect Keto Grew a 9-Figure Business

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.

Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.

Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.
Enjoy!
Episode Highlights

4:58 The problem with copying someone else’s formula for success

7:15 Starting a multimillion-dollar company by accident

12:52 What it’s like riding the wave of one of the largest diet crazes

16:02 How to solve nearly all of the problems in your business

20:00 Perfect Keto’s science experiment approach to business

22:03 Anthony’s experience with burnout

28:31 What Anthony wishes he knew before launching Perfect Keto

32:00 Anthony’s new approach to building teams and building a solid business foundation

34:02 The next health problem Anthony is looking to solve

36:42 What business owner’s need to know about entering retail

39:25 Advice for entrepreneurs working long hours and going off the grid

44:41 A mindset shift for entrepreneurs to start enjoying the process

50:17 How you can connect with Anthony

Links and Resources:

Anthony’s Website
Anthony’s Newsletter
Anthony on Twitter
Perfect Keto
Equip Foods
Digital Minimalism by Cal Newport
Indistractable by Nir Eyal
@a_brawn on Twitter
Brand Growth Experts
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September 22, 2020 51m