Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
https://www.brandsonbrands.com/podcast
episode 133: Scale Your Business with Content Marketing with Tyler Basu | Ep. 133
Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way.
Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.
Highlights:
- Learn about the importance of a content strategy
- Understand that it is okay to not be perfect
- Discover content marketing principles
- Strategize ways to convert your audience into customers
- Find out how to market your podcast
Quotes:
"I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect."
"The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through."
"Rather than tell somebody, “This is the type of funnel that's working right now,” I would rather help people think through what type of funnel makes sense for them."
"It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving."
Guest Links:
Website: influenceandscale.com
Podcast: influenceandscale.com/podcast
Social Media: @tyler.basu
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
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