Brands On Brands | Personal Branding & Business Coaching

Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach

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episode 134: Best Practices for Your Content Distribution Plan | Ep. 134


The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience.

That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things.

Highlights:

  • Create infrastructure for your distribution plan
  • Become the best content supplier for yourself
  • Develop strategic assets
  • Seek out partnerships

Quotes:

"What I learned working on the business for so long was that the secret to Coca-Cola’s success as a brand is actually their distribution. They have an amazing distribution model."

"Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier."

"All it takes is one good influencer to get you to be known to a lot more people."

"Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

  • What Business to Start with John Lee Dumas
  • Personal Branding Masterclass with Chris Ducker
  • Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

 


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 September 30, 2020  19m