Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
http://salesinfluence.libsyn.com/podcast
#005 - 4 Types of B2B Buyers
In any B2B (or B2C) you typically have four types of buyers who will make the buying decision. The key is understanding who they are, what are their individual motivations for buying and most important, why wouldn't they buy. Knowing this will allow you to tailor and optimize your sales pitch.