Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 151: The Membership Mindset - Robbie Kellman Baxter
Over the years, it’s become more and more obvious that the subscription model is a viable business model for any number of products and services. How can you develop a membership mindset? What can successful subscription models teach you about sales? Today’s guest is the expert on the subject. Listen in to hear from Robbie Kellman Baxter, author of The Membership Economy and the new book The Forever Transaction. In today’s episode, Robbie discusses her background and qualification, what she knows about cultivating good customers, and what listeners can do to get started on a membership mindset.
Episode Highlights:
- How Robbie came to be an expert in her subject
- Parallels to the SAAS world in Robbie’s process
- B to C companies vs B to B companies
- How Robbie decided to write her book
- Where to get started with a membership mindset
- Indicators of good customers
- Putting customers on a path to success
- Whether surveys important at looking at where clients are
- Top three things listeners can do to get started
- The difference between customer support and customer success
Resources:
Robbie Kellman Baxter
The Forever Transaction