My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
275: Why A Customer First Strategy Is Key To Getting Lasting Results
Who is truly at the center of your business, your customers or your profits? Tim O'Brien's supplement company, Find Your Healthy Place, is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as the one they had in store would be critical to their survival. Today, Tim's online sales are up from 3% to 26%, and the pivots they continue to make are remarkable. Tune into this episode to learn why Tim feels a customer first strategy works best for his business, how to create personalized experiences online and the key metrics he focuses on as his business continues to grow.
Links and Resources:
- Find Your Healthy Place (Use discount code "influence" for 10% off)
- Wild Theory (Use discount code "influence" for 10% off)
- Get Found Madison
- Podcast 243: How To Improve Your Ecommerce SEO
- @a_brawn on Twitter
- Review or subscribe on iTunes