The Industry is a podcast that takes a closer look at some of the lesser known (and perhaps intentionally) forgotten stories of movie history. Insane productions, scandalous lawsuits, victories from the jaws of defeat, and the occasional crime are the order of the day in this Industry. Each story is explored with experts who know or with the people who were there. Hosted on Acast. See acast.com/privacy for more information.
https://www.industrypodcast.org/
episode 7: Woodstock on Wheels? The Failure of Medicine Ball Caravan
In 1970 Warner Brothers had a surprise hit on its hands when they released the documentary/concert film Woodstock.
Though the studio spent less than a million dollars on it, the film would eventually gross $50 million at the box office. Warner Bros. had caught lightning in a bottle. The question for the suits was: How do we make lightning strike twice?
The answer was the Medicine Ball Caravan. But the lightning fizzled.
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