Don Robertson and Matilda Murray are the co-owners of STAX, a fashion-forward, premium activewear brand for all shapes and sizes. This year STAX had a surge of new business as people started to work - and work out - from home, and demand for comfortable clothing boomed. So much so that during lockdown, STAX released a collection of activewear that earned them $150,000 in just seven minutes. They had the right product for the right time and 2020 has been STAX best year to date, with 2000% growth. I ask Don and Matilda how they’ve created such a strong brand following, how their business has leveraged the visual impact of social media and what it's really like to be a couple running a business together.
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