The Mentor with Mark Bouris

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.


episode 238: Scott Thompson: Creating Customer Loyalty & New Mobility with Lexus

If this year has shown us anything, it’s that mobility, flexibility and understanding your customer are essential to any successful business. Customer loyalty is hard to win and you can’t get it by just offering a great product – you must create amazing experiences around your brand as well. So today I’m speaking to a guest who knows a lot about investing in customer care, establishing loyalty in your customer base and leveraging technology to redefine mobility, and that is Scott Thompson, CEO of Lexus Australia. I ask Scott how the Lexus brand thinks differently when it comes to creating consumer satisfaction in an ever-changing environment, how they're ahead of the curve in creating luxury experiences for their customers, and how you can apply these principles to your own business.

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 2020-12-21  53m