The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

https://www.thecreativepenn.com/blog/

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Creative Business Goals For 2021 With Joanna Penn


I love the new year! As the calendar turns a new page, we get to start again. After a very strange 2020, it feels like hope is in the air, and I'm ready to embark on the next year of my author journey. Are you ready for a fantastic 2021?
Here are my creative and business goals for the year ahead. Feel free to add yours in the comments and we can keep each other accountable.

2021: A Year of Expansion
2020 was a year of letting go in so many ways. It was an encounter with mortality and left its mark on many of us with decisions to change our work, our life, and our health; to make more of the precious time we have, and to stop doing those things that don't bring joy in some way, or at least take us a step in the direction we want to travel. I certainly evaluated my creative and business life and pared back a lot of it as part of my Author Business Plan.
It was a year of contraction, of diminishing, in terms of our sense of control (or the illusion of it!) as well as our physical space and freedom to roam. I want my 2021 to be a year of expansion — creatively in terms of what I write, mentally in terms of the things I learn about, and physically, in terms of my health and where I travel (once we're out of the woods with the virus, of course.)
I now have a mature author business and 2020 has proved the resilience of the global, digital, scalable business model. My multiple streams of income remain pretty stable if I keep producing books, podcasting, and marketing. But this year, in Sept 2021, I will hit my 10 year anniversary of going full-time as an author-entrepreneur, and if you're not growing, you're dying, as the old adage goes. I am not content to just write the next book, publish, market, and repeat.
Of course, I will continue to serve this community with useful information about the various aspects of the author life as it is right now, but I also want to keep pushing the boundaries of what is possible for authors. Here's how I intend to manage my expansive 2021.
The Creative Penn Books and Podcast
There are some books I want to write and publish early in 2021:

* How to Make a Living with Your Writing – Third Edition. Things have changed a lot since I put out the first edition in 2015, and the second in 2017, and this remains my bestselling non-fiction book, so that will be out by end of Q1.
* How to Write a Novel. I've been sitting on a draft of this for a while and many of you have emailed and asked for it, so expect this by the end of Q2.

Thanks to your enthusiasm, The Creative Penn Podcast continues for another year!
On the days when I wonder whether the show is still useful, I get emails and comments from many of you saying it is worth continuing, and my patrons at Patreon, in particular, keep me enthused. Thank you for your support of the show!
I'll be sticking with the weekly format on Mondays as usual, and I will be adding in some inbetweenisodes on topics that I am investigating on the creative future (more detail below).
Doubling down on selling direct
I've been selling ebooks directly to readers for over a decade from various platforms, but now I have a proven platform with Payhip.com and BookFunnel for both ebooks and audiobooks, I'm going to streamline my direct sales process and be...


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 January 1, 2021  25m