After working as a model and producer since the age of 15, Taryn Williams was frustrated by the inefficiencies in the industry, with late payment common practice and jobs few and far between. So at the age of 21, she founded WINK Models with the company policy to pay all models within seven days, and include diversity in the representation. The business was completely bootstrapped and WINK now has over 650 talent nationally. Taryn quickly realised how important technology was to directly connect creative talent with brands and agencies. So she created her second business – The Right Fit, a marketplace of over 9000 influencers, models, actors and photographers all in one place, to make booking a creative campaign easy and cost effective. I ask Taryn how both WINK and The Right Fit aim to revolutionise the creative industry, how this year has affected her businesses with an accelerated shift towards digital, and how they deliver value and convenience to both their creative talent and clients.
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